When I first went on social media, I named myself for my physique, not knowing I would go into the hair industry. I actually answer to both, but I guess Jesseca. Your name is Jesseca, but your Instagram handle is Da Real BB Judy, with the BB standing for “big booty.” Should we call you Jesseca or Judy? It’s hard to talk about because you never want to say the wrong thing around people that have been negatively affected, but a lot of beauty brands have been up.” We talked to Dupart about other hard topics, including how intertwined her persona and brand have become, whether she’d consider selling her company and her extensive wig collection. “People are at home, either doing stuff on themselves or they are making videos, so they want to have makeup, hair and clothes,” she says. A recent Wired article reported Kaleidoscope began generating $1 million in monthly sales at the end of March 2018 and, earlier this month, Dupart, who’s received media attention lately for being Da Brat’s girlfriend, told Beauty Independent its sales increased at least 33% during the pandemic. “LAH” is the latest in a string of zeitgiesty marketing moves-“Edge Patrol” spoofs of “Cops” came first, but there’s also been takes on “Judge Judy,” “The Jerry Springer Show” and more-that have helped Dupart, who previously ran New Orleans salon Kaleidoscope Hair Studio, gain 1.5 million Instagram followers and build a brand that’s rung up over $20 million in sales to date. The Funkdafied Soothing Braid & Scalp Spray - Instantly nourishes hair and scalp, helps strengthen and soften hair, relieves tension, boosts shine, and revitalizes dry, dull hair.In the five days since Jesseca Dupart, founder of Kaleidoscope Hair Products, dropped “LAH” or “Long and Healthy,” a parody of Cardi B’s and Megan Thee Stallion’s WAP video featuring YouTuber Lala Milan and reality television star Kandi Burruss-Tucker, it’s drawn close to 1.84 million views. It adds healthy-looking shine, smooths edges and ponytails. The So So Slick Braid & Grip Gel - Helps hold braids and twists for longer protective styles and clean parts.
It can also be used as a wrap or setting foam. The Yo Fav Wrapper Mousse - Is great for finishing braids, twists, and other protective styles. The Whatchu'Like Apple Cider Vinegar Cleansing Rinse - Deeply cleanses without stripping, reduces friction, reduces time to detangle, soothes, moisturizes and refreshes the scalp. The Unrestricted Braid & Loc Butter - Imparts the perfect balance of moisture to hair and scalp, nourishes and soothes the scalp. The Platinum Shine Spray- Imparts a silky luminous shine, conditions hair and scalp, eliminates frizz, and controls flyaway strands. The products are available for individual purchase (15.99 each) or as part of bundle deals. The KALEIDOSCOPE X DA BRAT Styling Collection includes six amazing products, each with a unique set of benefits that are perfect for use on braids, twists, wigs, weaves, locs, and ponytails. This collection is not just a hair product line, but a representation of our shared commitment to the protective styling community," said Da Brat.
"We are passionate about bringing our innovative and effective products to everyone who loves protective styles and desires healthy hair. The KALEIDOSCOPE X DA BRAT Styling Collection has already taken the beauty industry by storm, selling out within an astonishing six minutes of its online release. The collection features ingredients such as coconut oil, ginger, and Manuka honey that soothe and nourish the scalp while promoting hair growth. Grammy-nominated rapper and actress Da Brat collaborated with her wife and natural hair care mogul Jesseca "Judy" Dupart to create the KALEIDOSCOPE X DA BRAT Styling Collection, offering six innovative products designed to maintain the health of hair and scalp while achieving maximum style benefits.
Da Brat and Jesseca "Judy" Dupart Launch Revolutionary KALEIDOSCOPE X DA BRAT Styling Collection for Maximum Protective Styling Benefits
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